Aylar Nash, Ph.D. AI-Infused User Experience Researcher and Specialist
Vancouver, Canada
Resume
Experience
2023- present
UX Researcher
Fraser Health Authority
Vancouver, BC
• Utilized usertesting.com and userscout.com for participant recruitment, enhancing the precision of usability testing and contributing to a 25% improvement in research outcomes • Spearheaded comprehensive UX research initiatives utilizing mixed methods, notably qualitative approaches such as interviews and usability testing, resulting in a remarkable 40% surge in user engagement and a 30% enhancement in project delivery efficiency • Led the strategic recruitment of diverse participant groups, significantly boosting the depth and breadth of insights by 35%, facilitated the development of highly usable products, elevating cus- tomer satisfaction by 20% • Masterfully analyzed and synthesized complex data, extracting pivotal strategic insights that di- rectly contributed to a 45% leap in product design quality and a 50% improvement in the efficiency of cross-functional team collaboration • Efficiently managed multiple concurrent research studies across diverse business domains, optimiz- ing research impact and resource allocation by 35% and collaboration with stakeholders fortified strategic alignment across departments by 40% • Instrumental in the formulation and refinement of the research roadmap, enhancing the manage- ment of new research inquiries by 25% and active collaboration with the broader UX research community led to a significant uplift in research quality and methodological rigour, achieving a 20% gain in process efficiency • Employed AI tools for data analysis, enhancing product design by 45% and boosting team collab- oration efficiency by 50%, showcasing innovation in UX research practices • Executed comprehensive survey initiatives, such as in-app and external, along with specialized surveys for feature prioritization (e.g., MaxDiff, Conjoint, Kano), enhancing product strategy and development by 30% • Expertly employed Figma for high-fidelity prototyping, streamlining user testing and design hand- off, which increased project efficiency by 35%
2021 - 2023
UX Researcher/Technical Writer
Simon Fraser University
Vancouver, BC
• Understand users’ behaviours and needs satisfaction through the lens of the SDT and use gamification to increase users’ engagement by 78% • Lead the implementation of a standardized benchmarking approach, enabling comparative analysis of competitor games, leading to data-driven improvements and competitive advantage • Develop a comprehensive user research plan to measure and optimize users’ experiences for various gaming products across platforms, resulting in a 15% increase in user engagement • Conduct meta-analyses within specific gaming genres, providing key insights to game teams and enabling the anticipation of industry trends and users’ expectations • Collaborate with cross-functional teams to create predictive models
2019 - 2021
UX Researcher/Product Manager
SurgAccord
Remote, Canada
• Qualitatively and quantitatively analyze user experiences to identify research design issues and assess the functionality • Optimize UX design, resulting in a 22% increase in data quality and 80% reduction in user errors • Conduct usability testing, card sorting, and tree testing to enhance user engagement by 72-90% • Use one-on-one interviews, focus groups, and surveys to assess progress and user satisfaction by 7-15% and decrease complaints • Recruit thousands of participants using targeted advertisements, online networks, email lists, and snowballing techniques to match sample representativeness with the target population • Sets up a database with the client and tracks all activities relating to user engagement • Collaborate with customer-facing teams (CS, PMO, Sales) to arrange customer research sessions
2018 - 2019
UX Designer/Researcher
Abby's Office
Remote, Canada
• Led the development and execution of diverse user research initiatives, resulting in a 50% increase in user retention • Implemented a user-centred design strategy that improved customer satisfaction ratings by 20% within the first • Implemented A/B testing for key design elements, enhancing user experience and increasing click-through rates by 20% on targeted features
2017 - 2018
UX Researcher/Market Researcher
University of Montreal
Montreal, QC
• Design foundational studies that address both user behaviour and attitudes • Conduct research using a wide variety of quantitative methods and interpret analysis through the lens of UX, HCI, and social science. • Utilize statistical analysis and modelling techniques to derive actionable insights from research data, contributing to evidence-based design decisions
2019 - 2021
UX Researcher/Product Researcher
McGill University
Montreal, QC
• Facilitate collaborative grant submissions ranging from 500−120,000 and coordinates resulting in cross-functional team projects to meet tight deadlines • Utilize storytelling to present complex concepts and findings to stakeholders ranging in age, skill level (novice to expert), and fields (academic, industry, and laypersons) • Supervise development and execution of research projects, data analysis plans, and research reports for 25-50 learners per semester • Establish deadlines to evaluate progress, provide edits, and collaboratively work through hurdles, ensuring timely submission of deliverable
2019 - 2024
Ph.D., in Psychology, AI-Infused in UX Research
Vancouver, BC
Simon Fraser University
• GPA: 3.91/4 • My research delves into the realms of UX/UI Canvas user engagement, and gamification, intricately exploring the nexus between psychology and user experience to elevate user engagement levels. Through robust and diligent research efforts, I am committed to conducting in-depth investigations aimed at contributing to significant enhancements in user experiences and market research domains. Specifically, my work has concentrated on User-Centric Research and the application of AI in design, leveraging these areas to push the boundaries of traditional user interface and experience methodologies.
2013 - 2015
B.A. & M.A. in Cognitive Psychology
Kerman, Iran
University of Kerman
• GPA: 17.81/20 (Rank: 1/20) • My research focused on users’ engagement. Achieving first-rank honours in the program, I demonstrated a comprehensive understanding of psychological principles and their application to user engagement contexts. I excelled academically and developed a solid foundation for my research interests in gamification and user experience.
Education
Skills & Expertise
- Research Skills: Experimental Design, Qualitative & quantitative methodologies (A/B testing, usability testing, card sorting), Surveys, structured & semistructured interviews, Online assessment, Storytelling, Written reports, Survey Design Competitive Analysis, Usability Benchmarking, Heuristic Evaluations, Remote User Testing, Accessibility Assessments, Longitudinal Studies, Contextual Inquiries, Participatory Design, Ethnographic Research, Task Analysis, Persona Development, Journey Mapping, Scenario Creation, Prototype Testing, Diary Studies, Eye Tracking Studies, Voice User Interface Research
- Statistics Skills: T-tests, Chi-square, ANOVA, Regression & Correlation Analysis, Structural Equation Modeling, Bayesian Statistics, Predictive Analytics, Factor Analysis, Cluster Analysis, Principal Component Analysis, Meta-analysis, Data Mining, Machine Learning Techniques, Decision Tree Analysis Generalized LinearModels
- Software/Tools Skills: Figma, SPSS, Python, R, Axure, JIRA, Microsoft Office Suite, SQL, Tableau,PowerBI, Sketch, Omnigraffle, AR-VR Tools, Git, NVivo, Agile, Amazon Mechanical Turk, Asana, Dedoose, UserZoom, UserTesting, Qualtrics, Survey-Monkey, Websurvey, Tally, Google Forms, Mizpanel